Sales Force Automation (SFA) has gained widespread acceptance in sales organizations around the world, and the proliferation of mobile phones has further paved the way. The traditional sales structure has changed dramatically over the past decade. A combination of mobile apps is helping Sales Force Automation companies deploy their services efficiently across industries. However, today’s challenges are related to the deployment of Sales Force Automation applications in retail and the subsequent need to improve, measure, and maintain standards in the store.
Retail execution is defined as a mechanism for identifying sales tasks and enabling in-store activities. This execution is mainly done by the sales team or a third party on behalf of FMCG product distributors. Retail organizations mainly deploy Sales Force Automation to simplify/automate their sales activities such as order processing, or secondary sales monitoring to maximize sales.
To best drive profit and growth, retail businesses need to go beyond sufficing the supply chain and generate demand. This requires effective sales strategies and marketing campaigns. Therefore, a proper retail execution strategy is crucial to clearly place the right product in the right place and at the right price. Needless to say, retail execution systems combined with sales force automation applications support an organization’s field force and prepare them with goals, tasks, and promotions to drive secondary sales in retail stores.
Research shows that nearly 81% of companies are dissatisfied with their ability to execute retail execution globally. The findings point to logjams that have hindered the company’s in-store success.
Insufficient Retail Data: Organizations do not have access to the free flow of retail information under the traditional retail structure. Therefore, they cannot analyze events or business trends to modify their sales strategies.
Lack of Innovation: Traditional formats hinder many businesses from achieving retail execution and promotion goals due to a lack of advanced business tools. Globally, only 3% of the retail population actively innovates through digital tools. The rest of the base is torn between their age-old tactics and ineffective retail execution.
Low sales adoption of technology platforms: Largely, sales organizations that fail to adopt new technologies cannot compete for the long-term.
Introducing new tools and technologies, such as Sales Force Automation Software, into an organization can improve productivity, increase sales, provide real-time sales information, and enable faster business decisions. Proper communication with employees to help them understand the importance of the new technology is critical. Therefore, aligning sales automation with business goals can drive faster adoption and lead to digital transformation. It also reflects the direct impact on revenue and promotional campaigns. Therefore, one of the best industry practices for overall business transformation is to access sales force automation in FMCG and align them with the company’s retail execution system.
Implementing Sales Force Automation software can enhance retail operations. Grahaak SFA software brings incredible benefits to industries like Manufacturing, FMCG, Retail, Pharma, and similar industries.
For more information, you can contact us at +91-7905573833 / +91-9415128075 or draft a mail to us at grahaak.sales@dataman.in.
