Sales CRM stands for “Customer Relation Management” is a type of tool which helps a company or an individual to manage and get the touch points of the relationship between the company and customers. It is believed that if a company does not have a CRM facility it would be very difficult for the company to fullfuil the needs of the customer and sustain in the market.
In this era of Digital world , marketing has also become Digital Marketing , so there is a wider scope for CRM tools or the companies that can provide CRM facilities. Companies can now get in touch with their customers through different online mediums or platforms.
If we talk about CRM then its function varies from department to department . Marketing team can use this tool to analyse the responses of Customers towads a campaign , A sales department can use this tool streamline and pipeline management.
For a manager it is very necessary to keep a check on his downline and executives , their workflows , leads etc. Sales CRM provides the facility to have a proper command on the team and transparency in the work.
Every sales executive know that the more personalised their outreach is, the more chances to recieve the feedback but sending personal outreach is a time consuming process. One of the benefits of CRM is the executives don’t have to spend time in curating emails. They can organise the information of cantacts in small lists and send the curated emails in masses.
Many people think that CRM has a limited usage but the story is totally different. After showing up all the cards of the CRM we can clearly conclude that CRM tool is also udes for –
When you have work with the higher degree of importance then you want the easy and time consuming work to get automated.
CRM for sales does the same, the work you do in 30 minutes manually , this tool can instantly complete the work.
Earlier, the CRM tools can do only limited tasks but now a days a new CRM has entered the market. Its called All-in-one CRM. This CRM includes customer service , sales , marketing on the same platform.
